It grew at a rate of five to 10 percent a week in the first year. Slack had to stagger the launch, as it added more server capacity to meet demand.Īs Slack added more organisations, word of mouth accelerated demand, as many media organisations were the first to use the app and wrote positive reviews of it.
It was an instant success, receiving 8,000 requests in the first day and 15,000 by the second week. Instead of meetings, e-mail threads and phone calls, everything could be done through one application.Īccording to Slack, using the app reduces emails by 32 percent and meetings by 27 percent.Īfter a year of privately testing the app, Slack launched publicly in February 2014. Originally beta testing the app with a few organisations, Butterfield saw the potential of Slack as an answer to the many disparate ways employees communicated. That failure inspired both to launch communication tools. Both were run by entrepreneurs who had made millions from their previous venture (Flickr and OpenFeint) and then released a video game to muted reception.
It is worth noting the similarities between Slack’s founding and Discord. Let us help you elevate your growth game today! Start Your FREE Growth Audit Moburst creates category leaders and is the powerhouse behind the giants like Google, Reddit, and Uber. Achieve and exceed your goals with a high-impact strategy!
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